Marketing to Shoppers

America’s cattle farmers and ranchers invest more than $10 million annually to create crave and inspire consumers to purchase fresh beef products in your retail stores. As the only guaranteed voice in the marketplace that is working to create a positive image for beef and address consumer health misperceptions that could dampen sales, you can leverage the checkoff-funded tools and expertise to help build long-term demand for beef.

The Beef Checkoff Program has made “Beef. It’s What’s For Dinner” one of the most iconic taglines in advertising history - 88 percent of Americans instantly recognize it.

Explore our tools and contact us today to learn how to tap into the credible marketing brand of beef. Sign up here to be notified when new consumer marketing assets are available.
The most comprehensive online resource for smart advice on purchasing, preparing and enjoying beef including hundreds of recipes triple-tested by beef's culinary experts. Optimized for mobile use for access to beef recipes and information, whether it's on the go or in the kitchen.


Interactive Butcher Counter
Online and mobile access to visuals of the variety of nutritious and satisfying beef cuts available in stores, plus cut descriptions, recipes, cooking tips and more.


Consumer Print Advertising Campaign
The "Above All Else" campaign builds upon beef's great taste and 10 essential nutrients. Ads appear in national magazines with an emphasis on food, health/fitness, parenting, lifestyle and men’s sports, and across a wide range of digital platforms. View the ad campaign here.

    Radio Advertising Campaign
Spots featuring the voice of one of Hollywood’s most promising new talents appear on nationally syndicated radio shows and satellite radio. Listen here.
        Outdoor Advertising Campaign
Outdoor billboard campaigns appear in select markets.

Beef. It’s What’s for Dinner. Facebook page
Nearly 700,000 consumers "like" us on Facebook


@Beef on Twitter
Your source for smart advice on purchasing, preparing and enjoying beef.


Beef. It's What's For Dinner. on Pinterest
Follow and re-pin Pinterest posts of our favorite recipes, tips and findings. Help shoppers understand how to eat smarter, feel stronger, taste greatness and live better with lean beef.


Beef So Simple
A weekly e-newsletter sent every Tuesday. It highlights recipes, cooking tips and trends to help consumers shop, prepare and enjoy beef.

Funded by The Beef Checkoff
Copyright © 2018 Cattlemen's Beef Board & National Cattlemen's Beef Association
Internal links within this website are funded and maintained by the Beef Checkoff.
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