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Endorse Beef’s Positive Attributes in Stores
Inspire shoppers to choose beef for health and wellness
In-depth consumer research evaluated how in-store efforts can drive fresh lean beef sales at retail. The findings revealed that recipe sampling, hands-on cooking classes and personal interaction with supermarket dietitians are the most effective ways to stimulate lean beef sales.
Participants: 800 consumers between the ages of 23 and 65 — balanced demographically to meet national norms for age, gender, geography, income and other key variables.
Source: All statistics and information are from the Supermarket RD Concept Evaluation Study, November 2012, funded by The Beef Checkoff.
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Nutrient Database for Fresh Meat and Poultry Product Labeling