Go Tasty, Go Lean Toolkit

Market Your Most Profitable Protein to Shoppers

Consumers look to stores for information on nutrition and health and need advice and affirmation on quick, easy ways to create healthy meals.

To make your store a health and wellness destination for consumers, we've created a new “Go Tasty, Go Lean” toolkit for supermarket Registered Dietitians and other retail staff to promote easy, budget-friendly beef recipes that taste good and are good for them.

These turnkey resources are proven to:

  • Help staff feel good about communicating beef’s nutrition to shoppers
  • Improve shoppers' perceptions of beef’s nutrition, taste and convenience
  • Generate bottom-line results for your store

Here's how to get started:

1     Review this how-to guide; download and print the free toolkit materials below

2   Collaborate with meat department and store director to implement the toolkit in stores and online

3   Utilize the materials in stores and share with other retail staff to communicate about beef with shoppers

4   Watch your beef sales grow!
Quick and easy beef recipes that taste good and are good for you.        Materials to help stores with effective in-store demos of beef recipes.        Point-of-sale materials build awareness, drive sales of beef.

Download Ground Beef Recipe Cards

Download Top Sirloin Recipe Cards


Download Demo & Sampling Guide

Download Talking Points for Demo Staff


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Review science-based resources to help you talk to shoppers about beef.     View our library of recipes that can be prepared in 30 minutes or less and use no more than 6 ingredients.     A library of resources to share with shoppers on how to cook, prepare and shop for beef.

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Don't have an RD on staff? This toolkit can be used by any store team members that interact with shoppers in store or online.

Contact us  to learn more about about this program, get the toolkit or to request the original design files to customize for your store.

Funded by The Beef Checkoff
Copyright © 2018 Cattlemen's Beef Board & National Cattlemen's Beef Association
Internal links within this website are funded and maintained by the Beef Checkoff.
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