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Protein Labeling Study
Using clear and concise on-package labeling encourages beef sales
The Beef Checkoff, the National Pork Board and Yerecic Label researched what information consumers need when purchasing fresh meat. The key finding: on-pack labels featuring fresh meal photography, recipes and cooking instructions are an effective tool to build consumer confidence in meal preparation and meat cut selection.
The study found that to be effective, on-pack labeling must include:
Source: All statistics and information are from Protein Labeling Study II, 2009, funded in part by The Beef Checkoff.
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