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Improvements made to URMIS to simplify beef common names for your shoppers
The Uniform Retail Meat Identity Standards, better known as URMIS, provides a numerical retail meat cut identification system and standardized nomenclature for every retail red meat item (beef, veal, lamb and pork). Since 1973, URMIS has guaranteed that shoppers can identify and purchase the same cut of meat under the same name in every store, in every city across the country.
What your shoppers are saying about URMIS
Consumer research shows an opportunity for retailers to educate shoppers on how to shop for and prepare beef. Today’s consumers admit they are confused about fresh meat cuts and they look to you to help them. Learn more about the consumer research findings that led the industry to introduce new common names for beef and on-pack labeling best practices.
The industry has a new, aligned perspective regarding on-pack labeling best practices and a revised Uniform Retail Meat Identity Standards (URMIS) nomenclature that has been consumer-tested and reviewed by the USDA Food Safety and Inspection Service (FSIS) and Marketing Service (AMS) and the Industry-Wide Cooperative Meat Identification Standards Committee (ICMISC).
Together we’ve come up with a two-pronged solution to address your shopper’s confusion about shopping for and preparing beef:
Learn more about the new beef common names
Meattrack.com is your best resource on URMIS. Registration on the site is free and provides you with everything you need regarding:
How to implement the new URMIS platform
Stores can find the final program elements on MeatTrack.com to download and integrate with your scale label supplier.
How the Beef Checkoff can help
Once your store has implemented the new URMIS platform with your scale label and meat suppliers, contact our Account Development Team for merchandising support. Our team of retail marketing experts will work with you to capitalize on the new names and labels through meat case merchandising, staff training and shopper education.
More resources coming soon
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