Improvements made to URMIS to simplify beef common names for your shoppers

The Uniform Retail Meat Identity Standards, better known as URMIS, provides a numerical retail meat cut identification system and standardized nomenclature for every retail red meat item (beef, veal, lamb and pork). Since 1973, URMIS has guaranteed that shoppers can identify and purchase the same cut of meat under the same name in every store, in every city across the country.

Extensive consumer research conducted over the past 18 months presented a need to revise the existing beef nomenclature. A cross-industry effort was established to increase consumer confidence by simplifying common names for meat and offer shoppers consistent, easy-to-follow preparation instructions.

What your shoppers are saying about URMIS

Consumer research shows an opportunity for retailers to educate shoppers on how to shop for and prepare beef. Today’s consumers admit they are confused about fresh meat cuts and they look to you to help them. Learn more about the consumer research findings that led the industry to introduce new common names for beef and on-pack labeling best practices.

What’s changed

The industry has a new, aligned perspective regarding on-pack labeling best practices and a revised Uniform Retail Meat Identity Standards (URMIS) nomenclature that has been consumer-tested and reviewed by the USDA Food Safety and Inspection Service (FSIS) and Marketing Service (AMS) and the Industry-Wide Cooperative Meat Identification Standards Committee (ICMISC).

Together we’ve come up with a two-pronged solution to address your shopper’s confusion about shopping for and preparing beef:

  1. Simplified cut names.
  2. Inclusion of basic use and preparation information on-pack.

Click here for a beef label example

Learn more about the new beef common names

Meattrack.com is your best resource on URMIS. Registration on the site is free and provides you with everything you need regarding:

  • New beef common names
  • URMIS descriptions and a systematic way to access the descriptions
  • Converting to the current standards
  • Retail meat labeling requirements
  • Meat product safety systems
  • A complete meat dictionary of industry terms, acronyms, abbreviations and definitions
  • How to utilize descriptions, labeling meat products and U.P.C. codes
  • Migration to Global Product Codes

How to implement the new URMIS platform

Stores can find the final program elements on MeatTrack.com to download and integrate with your scale label supplier.

How the Beef Checkoff can help

Once your store has implemented the new URMIS platform with your scale label and meat suppliers, contact our Account Development Team for merchandising support. Our team of retail marketing experts will work with you to capitalize on the new names and labels through meat case merchandising, staff training and shopper education.

More resources coming soon

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